Structurely

Structurely automates lead qualification and communication for real estate agents, improving response times and conversion rates.

Lead Qualification Lead Nurturing Automated Messaging Sales Follow-up Sales Reporting

Tool Information

Primary Task Sales
Category marketing-and-sales
Trial Available Yes
Pricing From $499/mo
Founder(s) Eli Finkelshteyn
Country United States
Launch Year 2016
Supported Languages English

Structurely is a sales automation platform specifically designed for real estate agents and brokers. It streamlines the lead response process, significantly improving efficiency and conversion rates. The platform integrates with various lead sources, automatically qualifying leads based on pre-defined criteria such as budget, timeline, and property preferences. Once qualified, Structurely uses AI-powered chatbots and automated email sequences to engage leads promptly and nurture them through the sales funnel. This ensures consistent communication and personalized interactions, even with a high volume of inquiries. Agents can customize the messaging, set up automated follow-ups, and track lead engagement in real-time. Structurely's reporting and analytics dashboards provide valuable insights into lead performance, helping agents optimize their strategies and identify areas for improvement. The platform's intuitive interface makes it easy to use, even for those with limited technical expertise. Key features include lead qualification, automated messaging, personalized communication, real-time tracking, and detailed analytics. Structurely's target audience is real estate professionals looking to enhance their lead management and sales processes. Its unique selling proposition lies in its AI-driven automation, personalized communication, and comprehensive analytics, allowing agents to focus on building relationships and closing deals rather than administrative tasks. The platform works by connecting to existing lead sources, automatically collecting and analyzing lead data, and then triggering pre-programmed responses and follow-up actions based on lead behavior and preferences. This automated workflow significantly reduces response times, improves lead nurturing, and ultimately boosts sales conversion rates.

Structurely, founded in 2016 and based in Ames, Iowa, is a sales and marketing technology company that specializes in AI-driven lead qualification and customer engagement. The company focuses on industries such as real estate, insurance, mortgage, leasing, and home services. Structurely has raised a total of $4.56 million in funding, including a $3.74 million Series A round led by Calibrate Ventures.

The company offers a range of AI-powered tools to enhance lead management. These include automated multi-channel communication through AI calling and texting, appointment setting with conversational AI, live phone transfers to human agents, and the Holmes AI Inside Sales Agent, which engages leads quickly and qualifies them through dynamic conversations. Structurely also provides analytics and reporting features to track lead response rates and campaign performance. With over 5,000 sales representatives as clients, Structurely aims to improve efficiency and conversion rates in time-sensitive industries by ensuring that no inbound inquiry goes unanswered.

Pros
  • Automated lead qualification
  • Improved response times
  • Personalized communication
  • Detailed analytics
  • Increased conversion rates
Cons
  • Pricing can be expensive for smaller agencies
  • Reliance on integrations with existing lead sources

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