Juicebox Secures $30M Series A Led by Sequoia to Transform Hiring with AI-Powered PeopleGPT Search
@devadigax25 Sep 2025

Juicebox, a San Francisco-based AI recruiting startup, has raised $30 million in a Series A funding round led by Sequoia Capital, bringing its total capital raised to $36 million. The funding round also included participation from Coatue, NFDG, Y Combinator, Lux Capital, and BOND. This latest investment underscores strong confidence in Juiceboxâs vision of revolutionizing the hiring process through advanced large language model (LLM) technology.
Founded in 2022 by David Paffenholz and Ishan Gupta, Juicebox aims to solve one of the most pressing challenges in talent acquisition: how to quickly and effectively identify the best candidates in an increasingly competitive job market. Traditional recruiting tools rely heavily on keyword matching and manual profile reviews, which can be time-consuming and often overlook qualified candidates who donât use exact phrasing in their rĂ©sumĂ©s or professional profiles.
Juicebox addresses this pain point by building PeopleGPT, an AI-driven search engine and intelligent workflow system designed to leverage LLMs for deep reasoning over vast amounts of candidate data. It analyzes professional profiles, public information, and more to surface high-potential talent that might otherwise remain hidden in large databases. Beyond candidate discovery, Juicebox automates outreach and scheduling, streamlining the entire hiring pipeline into a cohesive, AI-native workflow.
The companyâs platform has gained rapid adoption, serving more than 2,500 customers including startups and larger enterprises such as Ramp, Perplexity, and Cognition. Remarkably, Juicebox achieved over $10 million in annual recurring revenue with a lean team of just four people, operating without a dedicated sales force. This impressive growth and operational efficiency caught the attention of Sequoia Capital partner David Cahn, who praised the founders for their ability to scale quickly and efficiently.
Cahn shared that his initial interest was sparked by an enthusiastic founder who hired over a dozen employees solely through Juiceboxâs platform without external recruiting supportâa task previously viewed as highly challenging. Further validation came when Sequoiaâs own recruiting team began experimenting with Juicebox internally. Cahn remarked, âIâm not sure Iâve ever in my career seen a company with four people that got to 2,000 customers with that small of a teamâ.
Looking ahead, the funds from this Series A round will enable Juicebox to scale its operations, expand its team, and accelerate the adoption of PeopleGPT across startups and larger organizations alike. Juiceboxâs mission is to make AI-powered recruiting a foundational tool in every companyâs hiring toolkit, especially as the competition for talentâcalled the âtalent warâ by the foundersâintensifies amid the AI revolution.
Juiceboxâs innovative approach reflects a broader shift in the talent acquisition industry where AI no longer supplements manual processes but drives end-to-end recruitment workflows. By harnessing cutting-edge LLMs, Juicebox is positioned to transform hiring from a repetitive, manual ordeal into an intelligent, efficient experience that unlocks human ingenuity as the ultimate scarce resource in the age of AI.
This milestone funding round also highlights the growing interest from venture capital in companies that integrate AI into traditionally manual workflows, emphasizing AIâs role in reshaping workforce growth and competitive advantage in tech and beyond.
For those following AI and HR tech innovations, Juiceboxâs progress exemplifies how startups can leverage advanced language models not just to find candidates faster but to fundamentally rethink recruitment as a dynamic, AI-powered process. The startup continues to evolve its PeopleGPT engine and expand its reach, aiming to help companies win the war for talent in an increasingly complex and fast-paced market.
Founded in 2022 by David Paffenholz and Ishan Gupta, Juicebox aims to solve one of the most pressing challenges in talent acquisition: how to quickly and effectively identify the best candidates in an increasingly competitive job market. Traditional recruiting tools rely heavily on keyword matching and manual profile reviews, which can be time-consuming and often overlook qualified candidates who donât use exact phrasing in their rĂ©sumĂ©s or professional profiles.
Juicebox addresses this pain point by building PeopleGPT, an AI-driven search engine and intelligent workflow system designed to leverage LLMs for deep reasoning over vast amounts of candidate data. It analyzes professional profiles, public information, and more to surface high-potential talent that might otherwise remain hidden in large databases. Beyond candidate discovery, Juicebox automates outreach and scheduling, streamlining the entire hiring pipeline into a cohesive, AI-native workflow.
The companyâs platform has gained rapid adoption, serving more than 2,500 customers including startups and larger enterprises such as Ramp, Perplexity, and Cognition. Remarkably, Juicebox achieved over $10 million in annual recurring revenue with a lean team of just four people, operating without a dedicated sales force. This impressive growth and operational efficiency caught the attention of Sequoia Capital partner David Cahn, who praised the founders for their ability to scale quickly and efficiently.
Cahn shared that his initial interest was sparked by an enthusiastic founder who hired over a dozen employees solely through Juiceboxâs platform without external recruiting supportâa task previously viewed as highly challenging. Further validation came when Sequoiaâs own recruiting team began experimenting with Juicebox internally. Cahn remarked, âIâm not sure Iâve ever in my career seen a company with four people that got to 2,000 customers with that small of a teamâ.
Looking ahead, the funds from this Series A round will enable Juicebox to scale its operations, expand its team, and accelerate the adoption of PeopleGPT across startups and larger organizations alike. Juiceboxâs mission is to make AI-powered recruiting a foundational tool in every companyâs hiring toolkit, especially as the competition for talentâcalled the âtalent warâ by the foundersâintensifies amid the AI revolution.
Juiceboxâs innovative approach reflects a broader shift in the talent acquisition industry where AI no longer supplements manual processes but drives end-to-end recruitment workflows. By harnessing cutting-edge LLMs, Juicebox is positioned to transform hiring from a repetitive, manual ordeal into an intelligent, efficient experience that unlocks human ingenuity as the ultimate scarce resource in the age of AI.
This milestone funding round also highlights the growing interest from venture capital in companies that integrate AI into traditionally manual workflows, emphasizing AIâs role in reshaping workforce growth and competitive advantage in tech and beyond.
For those following AI and HR tech innovations, Juiceboxâs progress exemplifies how startups can leverage advanced language models not just to find candidates faster but to fundamentally rethink recruitment as a dynamic, AI-powered process. The startup continues to evolve its PeopleGPT engine and expand its reach, aiming to help companies win the war for talent in an increasingly complex and fast-paced market.