Voyado

We make brands easy to love

customer engagement brand management user data analysis data privacy page navigation website personalization

Tool Information

Primary Task	Customer engagement
Category	communication-and-support
Sub Categories	customer-analytics brand-monitoring data-analysis data-privacy
Country	Sweden

Voyado is a platform used to manage and analyze user data to facilitate brand management and improve customer engagement. One of its core functionalities revolves around controlling user data through various technologies, including cookies. The technologies employed serve different purposes which may be functional, statistical, or marketing. Functional technologies are used to activate basic functions such as page navigation and accessing secure website areas. Statistically, Voyado collects and reports information about visitor interactions to understand user behavior and meet individual needs. Furthermore, it enables the integration of third-party platforms on the website and supports the sites technical functions. The platform also uses analytics tools, like Piwik Pro and Loom, to collect information about users and their activities on the website, useful for reporting and analytical purposes. Users have control over their data and have the ability to consent to the specific types of data collection methods used. These methods make it possible to personalize the website to increase functionality and user satisfaction.

Voyado is a SaaS company that specializes in customer experience solutions for retail and e-commerce businesses. Headquartered in the Nordics, it has offices in London, Amsterdam, and Germany. The company aims to empower brands to deliver personalized shopping experiences across all channels, enhancing customer loyalty and growth.

Voyado offers a range of services, including the Customer Experience Cloud, which helps businesses collect and manage customer data to create personalized journeys. Its Product Discovery Engine provides AI-driven search results and product recommendations to improve online shopping experiences. Additionally, Voyado's marketing automation tools allow businesses to design and automate customer interactions, while its Customer Data Platform enables real-time analysis of customer behavior. The company also focuses on loyalty and retention strategies to strengthen customer relationships.

Pros
User data management Analyzes user data Improves customer engagement Uses various technologies Page navigation functionality Accessing secure website areas Understanding user behavior Integration of third-party platforms Supports technical site functions Uses analytics tools Website personalization User data control Facilitates data consent Functional statistical marketing purposes Features Piwik Pro and Loom Visitor interaction reports Brand management support Detailed cookie information Supports website's technical functions Statistics for user activity Marketing cookies for ad targeting Data privacy emphasis Targeted online marketing support Integration with LinkedIn HubSpot Embedded video players Analytics and reporting via Typeform Embedded YouTube Vimeo videos Integration with Microsoft Bing Collects site analytics Session-based data collection Year-long cookie expiry for some services Allows user consent withdrawal Supports language or region preferences SidePanda Technologies Private Limited Integration

Cons
Reliance on cookies Multiple third-party integrations Data sharing with partners Potential privacy concerns Potential inaccurate analytics Reliance on user consent Multiple data collection methods Dependency on marketing cookies Limited operational transparency Potentially intrusive for users

Management Team

Jennie Gerum

CMO

Johanne Oiestad

CMO

Frequently Asked Questions

1. What is Voyado?

Voyado is a platform that manages and analyzes user data to enhance brand management and improve customer engagement.

2. How does Voyado manage user data?

Voyado manages user data by deploying various technologies, including cookies. These technologies control user data and are used for various functional, statistical, and marketing purposes.

3. What technologies does Voyado use?

Voyado uses several technologies to manage and analyze user data. This includes cookies, and analytics tools like Piwik Pro and Loom.

4. What is the importance of cookies in Voyado?

In Voyado, cookies play a significant role to control user data as they are used to activate basic functions like page navigation and accessing secure areas of the website. They also collect and report information about visitor interactions, thus contributing to the understanding of user behavior.

5. How does Voyado improve customer engagement?

Voyado improves customer engagement through its technologies that collect and report information about visitor interactions, thus enabling a deep understanding of user behavior. This data also allows personalization of the website, thereby increasing user satisfaction and engagement.

6. What functionalities does Voyado offer?

Voyado offers functionalities that enable it to manage and analyze user data, control user information through various technologies, integrate third-party platforms onto a website, and support the website's technical functionalities.

7. How does Voyado use analytics tools like Piwik Pro and Loom?

Voyado utilizes analytics tools such as Piwik Pro and Loom to gather information about its users and their activities on the website. This data is essential for reporting and analytical purposes, thus enhancing user experience and satisfaction.

8. How can I control my data on Voyado?

Users have full control over their data in Voyado. They have the ability to consent to specific types of data collection methods used. Users can withdraw their consent at any point of time.

9. How does Voyado use data for website personalization?

Voyado utilizes collected data to personalize the website, tailoring it to individual user's needs. This increases the functionality of the website and enhances user satisfaction.

10. What role does Voyado play in brand management?

In the realm of brand management, Voyado plays a valuable role by utilizing user data to facilitate an improved understanding of user behavior. This understanding aids in brand positioning and messaging, consequently strengthening brand affinity and loyalty.

11. How does Voyado integrate with third-party platforms?

Voyado enables the integration of third-party platforms on its website, boosting its functionality and user engagement.

12. What are the different data collection methods used by Voyado?

Voyado uses a variety of data collection methods, largely based on the consent given by the users. These methods potentially include functional, statistical, and marketing purposes.

13. Does Voyado support site's technical functions?

Yes, Voyado supports the site's technical functions, contributing to a smooth user experience and the site's overall functionality.

14. What is the significance of user consent in Voyado?

In Voyado, user consent is highly regarded. Users have the ability to consent to specific types of data collection methods used, giving them the control to customize their data interaction.

15. What is the purpose of visitor interactions in Voyado?

Visitor interactions in Voyado are crucial as they provide an understanding of user behavior. The collected data from these interactions aids in meeting individual user needs and thus improving user engagement.

16. What is the function of statistical and functional technologies used by Voyado?

The functional and statistical technologies used by Voyado activate basic functions such as page navigation and accessing secure website areas. Moreover, they also collect and report information about visitor interactions, essential for understanding user behavior and catering to their needs.

17. What kind of privacy options does Voyado provide with respect to data collection?

Voyado provides several privacy options related to data collection. Users have the control to consent to the specific types of data collection methods used. They can also withdraw their consent at any time.

18. How does Voyado improve user satisfaction?

Voyado improves user satisfaction through personalized website experiences, accomplished through the compilation and analysis of user data. This personalization increases the site's functionality and aligns with the individual user's needs, leading to enhanced user satisfaction.

19. What is the role of marketing technologies in Voyado?

Marketing technologies in Voyado are used to display ads and other content that are relevant and interesting to individual users, thereby enhancing user engagement.

20. How does Voyado aid in capturing visitor interactions?

Voyado captures visitor interactions to understand user behavior and meet individual needs, thereby enhancing the customer engagement experience.