AI powered SPM Platform

Forma.ai is an AI-powered Sales Performance Management (SPM) platform based in Toronto, Canada, founded in 2016. The company helps enterprises design, execute, and optimize territories, quotas, and incentive compensation programs to enhance revenue growth and motivate sales teams. Forma.ai has experienced significant growth, achieving 400% year-over-year growth by 2022 and securing $45 million in Series B funding.

The core offering of Forma.ai is its comprehensive SPM platform, which integrates sales planning, territory optimization, quota setting, and incentive compensation management into a single data source. Key features include Operator ICM for automating incentive compensation workflows, Forma Architect for data-driven territory planning, and Forma Prophet for improving forecasts and optimizing compensation plans. The platform is designed to simplify complex sales compensation processes, making it accessible for revenue leaders and sales operations teams. Forma.ai serves a diverse range of global enterprises, including notable clients like Autodesk, Trustpilot, OpenTable, and CareerBuilder.

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