Voxpopme

Voxpopme is a video feedback platform enabling businesses to collect, analyze, and share video responses from their customers and employees for qualitative market research.

Qualitative Market Research Customer Feedback Collection Brand Perception Analysis Product Testing Employee Feedback Video Surveys

Tool Information

Primary Task	Qualitative research
Category	data-and-analytics
Sub Categories	research-tools customer-analytics
Trial Available	Yes
Pricing	Contact for pricing
Country	United States
Supported Languages	English

Voxpopme is a powerful video feedback platform designed to streamline qualitative market research. It allows businesses to easily collect short-form video responses from their target audiences, providing rich, nuanced insights that go beyond traditional survey methods. The platform facilitates the entire research process, from campaign creation and respondent recruitment to data analysis and report generation. Users can customize questionnaires with a variety of question types, including open-ended video questions, multiple-choice questions, and rating scales. Voxpopme's intuitive interface makes it easy to manage multiple projects simultaneously and track progress. The platform offers advanced analytics features, including sentiment analysis and automated transcription, enabling researchers to quickly identify key themes and patterns in the video responses. This allows for a deeper understanding of customer opinions, brand perception, and product feedback. Voxpopme's target audience includes market researchers, product managers, and anyone seeking to gain qualitative insights into customer behavior and preferences. Its unique selling points include its ease of use, robust analytics capabilities, and the ability to collect rich video data that captures the emotional context of responses. The platform works by sending out targeted invitations to respondents, who then record their video answers using their smartphones or computers. These videos are automatically uploaded to the platform, where they can be analyzed and shared with stakeholders. Voxpopme offers various integration options to streamline workflows and enhance data analysis capabilities.

Voxpopme is a provider of video feedback capture and analytics solutions, established in 2013 and based in Birmingham, UK, with operations in the US and Australia. The company focuses on connecting brands with consumers through its SaaS platform, which enables businesses to gather real-time, consumer-recorded video feedback. This platform is designed for insights, customer experience, and marketing leaders to engage with customers via video surveys, promoting understanding and connection.

The platform features video feedback capture, advanced analytics tools, and integration with various market research platforms. Voxpopme serves a wide range of clients, including notable names like Pepsi, McDonald's, and Microsoft. The company has received significant investments to support its growth and has expanded its capabilities through the acquisition of HubUX, enhancing its offerings in research operations and qualitative automation. Voxpopme values collaboration, innovation, and trust, fostering a diverse and inclusive workplace culture.

Pros
Easy to use interface Rich video data Advanced analytics Streamlined workflow

Cons
Pricing not publicly available Limited information on API availability

Frequently Asked Questions

1. What is Voxpopme?

Voxpopme is a video feedback platform for qualitative market research. It helps businesses collect, analyze, and share video responses from customers and employees to gain deeper insights.

2. What is the primary purpose of Voxpopme?

Its primary task is qualitative research, enabling businesses to conduct qualitative market research, collect customer feedback, analyze brand perception, and perform product testing and employee feedback collection through video surveys.

3. What types of research can Voxpopme be used for?

Voxpopme supports qualitative market research, customer feedback collection, brand perception analysis, product testing, and employee feedback using video surveys.

4. What are some key features of Voxpopme?

Key features include creating customized questionnaires with various question types (open-ended video questions, multiple-choice, rating scales), advanced analytics (sentiment analysis, automated transcription), and managing multiple projects simultaneously.

5. Who is the target audience for Voxpopme?

Voxpopme targets market researchers, product managers, and anyone needing qualitative insights into customer behavior and preferences.

6. What are the advantages of using Voxpopme?

Voxpopme offers an easy-to-use interface, provides rich video data capturing emotional context, includes advanced analytics features, and streamlines the entire research workflow.

7. What are some limitations of Voxpopme based on the provided information?

The provided information does not publicly list pricing details, and there is limited information available regarding API availability.

8. What category does Voxpopme belong to?

Voxpopme falls under the analysis-and-intelligence category.