Truata Calibrate

Use privacy-protected data to drive growth while complying with data protection standards.

Freemium Other

About Truata Calibrate

Trūata is a Dublin-based company founded in early 2018 by Mastercard and IBM. It focuses on providing privacy-enhanced data anonymization and analytics services, helping organizations gain insights from data while adhering to regulations like GDPR. As a trust structure, Trūata ensures that original and anonymized data do not coexist within the same organization, maintaining high regulatory standards.

The company offers a range of services, including independent data anonymization, analytic services, and privacy risk assessment. Its proprietary software, Trūata Calibrate, assists with risk assessment, database vulnerability analysis, and compliance with privacy standards. Trūata serves various industries such as financial services, telecommunications, hospitality, retail, and travel, delivering actionable insights while prioritizing customer privacy. With a team of approximately 67 employees, Trūata has an estimated annual revenue of $8.7 million and has expanded its services to regions like Latin America in partnership with Mastercard.
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