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About TikTok
TikTok is a global social media platform owned by ByteDance, launched internationally in 2017. It focuses on short-form video content, allowing users to create, share, and discover videos that showcase creativity and trends. The platform grew rapidly after merging with Musical.ly in 2018, which helped expand its user base significantly.
The core product is its mobile app, where users can create and share videos ranging from 15 to 60 seconds. TikTok offers various editing tools, filters, effects, and background music to enhance video creation. The platform also features viral challenges and hashtag campaigns that encourage user participation. TikTok for Business, introduced in 2020, provides an advertising platform for brands to create targeted campaigns, leveraging the app's large and engaged audience. Additionally, TikTok supports live streaming and direct messaging, fostering community interaction.
With over a billion active users, TikTok primarily attracts Gen Z and younger millennials, who use the platform for entertainment and creative expression. Businesses utilize TikTok for brand promotion and influencer marketing, taking advantage of its innovative ad formats and extensive reach.
The core product is its mobile app, where users can create and share videos ranging from 15 to 60 seconds. TikTok offers various editing tools, filters, effects, and background music to enhance video creation. The platform also features viral challenges and hashtag campaigns that encourage user participation. TikTok for Business, introduced in 2020, provides an advertising platform for brands to create targeted campaigns, leveraging the app's large and engaged audience. Additionally, TikTok supports live streaming and direct messaging, fostering community interaction.
With over a billion active users, TikTok primarily attracts Gen Z and younger millennials, who use the platform for entertainment and creative expression. Businesses utilize TikTok for brand promotion and influencer marketing, taking advantage of its innovative ad formats and extensive reach.
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