thegoodfaceproject.com

Good Face Project is a San Diego-based B2B SaaS company founded in 2018. It specializes in AI-powered cloud software designed for cosmetic formulation, regulatory compliance, product lifecycle management, and innovation in the beauty industry. The company is headquartered in La Jolla, California, and maintains the world's largest centralized International Nomenclature of Cosmetic Ingredients (INCI) database, which includes over 120,000–250,000 ingredients assessed across various dimensions such as efficacy, safety, and sustainability.

The platform offers several tools to support cosmetic chemists, R&D teams, brands, manufacturers, retailers, and ingredient suppliers. Key offerings include the Good Face Formulator for central formulation and regulatory solutions, regulatory compliance tools for instant screening of global regulations, and CARA AI Chat, a generative AI co-pilot for querying ingredient and formula data. Good Face Project aims to accelerate research and development in the beauty sector by providing transparency and precision, serving a diverse range of clients from major beauty brands to niche startups.

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