Syntheticusers

Test your idea or product with AI participants and make decisions faster.

User Testing Market Research Product Development Prototype Testing Decision Making Research Tool

Tool Information

Primary Task	Product research
Category	business-and-finance
Pricing	Free + from $99/mo
Country	United Kingdom

Synthetic Users is a tool designed to facilitate user and market research through the use of advanced AI architecture which creates synthetic participants for testing. The tool enables users to test their product, idea or prototype without the real users, thus speeding up the decision-making process. The tool is suitable for multiple use cases such as optimizing user journeys, product discovery, product roadmap prioritization and multiple agent architecture implementation, among others. Interview tools integrated within the system allow more in-depth inquiry, generation of insight reports, annotations, and team sharing. Users can conduct vast quantitative research in minutes through surveys. Their synthetic users can be enriched with the use of RAG (Resource Allocation Graph), enabling representation of user uniqueness. The tool also provides flexibility to users in the product lifecycle, catering to needs from identification to growth. Interview types include Problem Exploration, Concept Testing, Custom Script, and Research Goal interviews, among others. It also allows proprietary data upload for further user enrichment. Synthetic Surveys offer an opportunity to conduct quantitative research on a massive scale. The popularity and efficacy of Synthetic Users are evidenced by its acceptance in various reputable platforms. The tool utilizes Language Models (LLMs) like GPT and LLaMA, and lets users upload their own proprietary data for detailed study requirements.

Synthetic Users is an AI-driven platform that specializes in simulated user research. The company creates AI-generated synthetic user profiles that mimic real user behaviors, allowing businesses to conduct interviews, surveys, and concept testing efficiently. Headquartered in Delaware, with studios in Los Angeles, Lisbon, and London, Synthetic Users serves product teams looking for rapid and cost-effective user feedback throughout the product lifecycle.

The platform offers a range of services, including AI-powered interviews that allow for dynamic responses and real-time insights, as well as scalable surveys that can gather data from thousands of AI participants quickly. Customizable synthetic users can be tailored to specific demographics or proprietary data, enhancing the relevance of the insights generated. The technology employs multi-agent frameworks to simulate human-like interactions, capturing cognitive quirks and decision-making patterns. Synthetic Users operates on a per-interview pricing model, making it accessible for teams of all sizes while ensuring data protection and user privacy.

Pros
Reduces user research time Cuts user research costs Conduct user research without recruiting Offers synthetic user personas Large language model support Free trial for 30 days Enables rapid target audience setup Allows segmentation of product features Compared with live user sessions Accelerates product-market fit For multiple testing use-cases Integrated interview tools Annotation capabilities Share reports with team Run vast scale quantitative research Resource Allocation Graph for user uniqueness Caters to varied product lifecycle needs Offers types of interviews for exploration Offers concept testing interviews Own proprietary data upload Supports custom script interviews Research Goal interviews for specification Synthetic Surveys for large-scale studies GPT and LLaMA Language Models Proprietary data for detailed study Optimizes user journeys Facilitates effective product discovery Helps in product roadmap prioritization Multi agent architecture implementation Increases product conversion Enhances funnel efficacy Continuous insights for growth Problem exploration interviews offered Enables testing ideas through custom script Solution feedback interviews Enables proprietary data enrichment Allows to set research goals Simultaneously run up to 1000 surveys No seat pricing per interview pricing No hidden fees in pricing Maintains context across multiple interactions Generation of personality profiles for users Interplay for diverse behaviors Enhanced contextual understanding

Cons
Limited language models Needs proprietary data upload No real time user testing Lacks human element Limited interview types Restricted to scripted questions Limited scale for surveys Proprietary synthetic personas engine Closed source tool

Frequently Asked Questions

1. What is Synthetic Users?

Synthetic Users is an advanced AI tool that empowers companies to conduct user research without the challenges typically associated with recruiting participants. The tool generates synthetic users, which are AI-driven virtual participants, that can test products, ideas, and concepts, providing teams with unique insights into their product's features, blockers, and target audiences. These synthetic users enable quick targeting of specific audiences, offering valuable feedback that can refine and segment product features.

2. Who should use Synthetic Users?

Synthetic Users is designed for use by teams that are time and budget-constrained for user testing. Primarily, it's beneficial for companies keen to uncover customer habits and preferences, optimize user journeys, prioritize product roadmaps, implement multi-agent architecture, among others. The tool is also suitable for market research, product development, prototype testing, decision-making, etc.

3. What makes Synthetic Users different from other AI tools?

Synthetic Users stands out from other AI tools with its unique feature of creating synthetic participants for product or prototype testing. It uses an advanced AI architecture embracing language models like GPT and LLaMA for generating synthetic users. Also, it provides enhanced flexibility with its proprietary data upload feature and resource allocation graph, enabling rich representation of user uniqueness and comprehensive study requirements.

4. What features does Synthetic Users offer?

Synthetic Users offers numerous features, including synthetic users for testing, a proprietary synthetic personas engine, interview tools for an in-depth inquiry, synthetic surveys for large scope quantitative research, and resource allocation graph (RAG) to represent user uniqueness. It also offers a variety of interview types such as Problem Exploration, Concept Testing, Custom Script, and Research Goal interviews.

5. Can I set specific audience parameters with Synthetic Users?

Yes, Synthetic Users allows teams to set up and target specific audiences rapidly providing relevant and valuable feedback for product features refinement.

6. How can Synthetic Users help uncover customer preferences?

Synthetic Users reveals customer preferences by using AI-driven virtual participants for product testing, guiding teams towards a concept that would succeed in the market. The rich and diverse behavior of these synthetic users mimics real human actions and decision-making processes, providing deep insights into user preference trends.

7. What languages does Synthetic Users support?

Synthetic Users supports a large language model, although the specific languages it supports are not mentioned on their website.

8. Is there a free trial for Synthetic Users?

Yes, Synthetic Users does offer a free trial. It provides a 30-day free trial for potential users to test and experience its unique features.

9. Can Synthetic Users work with proprietary data uploads?

Yes, Synthetic Users provides the flexibility of uploading proprietary data for superior user enrichment. It allows deeper customization and a higher granularity level in artificial user creation to cater to the specific requirements of the study.

10. How can Synthetic Users help in prototype testing?

For prototype testing, Synthetic Users facilitates the use of AI participants who can interact with the prototype just like real users. These synthetic users can provide instant feedback on the prototype, thereby speeding up the decision-making process and reducing time to market.

11. What types of interviews does Synthetic Users offer?

Synthetic Users offers various types of interviews for comprehensive user research. These include Problem Exploration and Concept Testing interviews for deeper insight into audience needs and testing product concepts, Custom Script interviews catering specifically to the requirements of the product, and Research Goal interviews where you set a research goal, and the multi-agent architecture drives the interviews.

12. How can I maximize insight generation with Synthetic Users?

With Synthetic Users, teams can maximize insight generation through its multi-agent architecture allowing deep probing with every interview, generating insight reports, and facilitating annotation shareability with teams. The tool also allows for alternating between interviews and surveys for maximum insights.

13. What are synthetic surveys in Synthetic Users?

Synthetic Surveys in Synthetic Users represent the opportunity to conduct massive scale quantitative research. These surveys can generate thousands of artificial user responses in minutes, providing speedy and comprehensive insights.

14. Can Synthetic Users conduct quantitative research?

Yes, Synthetic Users enables quantitative research on a massive scale in minutes through its Synthetic Surveys feature. It enables running vast user behaviour research by mimicking human interactions and collecting quantitative data.

15. How can Synthetic Users help in optimizing user journeys?

In optimizing user journeys, Synthetic Users provides an opportunity to test and iterate your core product flows with artificial users. These synthetic users interact with the product as real users would, providing actionable feedback that can contribute to optimizing the user journey.

16. What are language models (LLMs) in Synthetic Users?

Language Models (LLMs) such as GPT and LLaMA in Synthetic Users are AI models used in the creation of synthetic users. These models, incorporated in the AI architecture, generate user-like behavior for product testing based on the vast amounts of parameters and data at their disposal.

17. Does Synthetic Users offer tools for annotations and team sharing?

Yes, Synthetic Users provides the functionality to annotate insights and share them with the team. It allows deep probing with every interview, generating insight reports, and sharing with the team for collective processing and decision-making.

18. What is Resource Allocation Graph (RAG) in Synthetic Users?

Resource Allocation Graph (RAG) is a feature in Synthetic Users that allows you to enrich your synthetic users and make them truly unique. It essentially offers a representation of user uniqueness, adding another layer of granularity to your Synthetic Users and the study you require.

19. How does Synthetic Users facilitate the product lifecycle from identification to growth?

Synthetic Users covers various stages in the product lifecycle from need identification, concept testing, growth, and more. Through Problem Exploration, Custom Script, Research Goal, and Solution Feedback Interviews, companies can identify user behaviors, test concepts, gather solution feedback, and gain continuous insight to enhance user satisfaction and identify additional needs.