Retentionscience

Automated e-commerce marketing by email and SMS.

email writing marketing sales

Tool Information

Primary Task	Email marketing
Category	marketing-and-sales
Sub Categories	email-marketing sales-and-crm
Country	United States

The Email Marketing Automation for Ecommerce AI tool by Retention Science is an award-winning platform designed to streamline and optimize email and SMS marketing campaigns for ecommerce businesses. The tool leverages artificial intelligence (A.I.) to personalize messages for each stage of the customer's lifecycle, boosting sales and retention rates.With Retention Science, users can expect to uncover more sales opportunities and achieve faster growth. The A.I.-driven automation eliminates guesswork, saves time, and enhances the effectiveness of email marketing efforts. The platform's predictive ecommerce automation has helped clients increase email engagement rates and purchase rates significantly.Key features of Retention Science's tool include intelligent lifecycle automation, optimized campaigns, flexible workflow customization, and SMS integration to complement email marketing efforts. By leveraging customer data gathered from leading ecommerce platforms, the tool's customer data platform (CDP) provides a unified view of prospects and customers. The A.I. capabilities enrich customer data with predictions for customer lifetime value, churn likelihood, and more. This allows for precise segmentation of email campaigns and better results.Retention Science also offers rich data reporting, combining detailed analytics, revenue reporting, visualizations, and data mining tools. This provides users with visibility from top-level reporting down to individual prospect behaviors.The tool has been trusted by hundreds of brands to reach millions of customers daily, and it aims to help ecommerce businesses grow their online sales and scale effectively.

ReSci, also known as Retention Science, is a marketing automation platform based in Santa Monica, California, with an additional office in Waltham, Massachusetts. Founded in 2013, the company focuses on making artificial intelligence accessible for brands, particularly in the ecommerce sector.

ReSci offers a SaaS-based Retention Marketing platform that uses data-driven insights to predict customer behavior. This platform enables businesses to deliver targeted, multi-channel communications, enhancing customer engagement and retention. Key services include ecommerce marketing, personalized email campaigns, strategic marketing solutions, and social media marketing. The technology behind ReSci's platform includes a robust stack of programming languages and frameworks, supporting its AI-driven capabilities.

The company's mission is to democratize AI for brands, and it emphasizes professional development for its employees through customized training and mentorship programs. ReSci has a team of 51 to 200 employees and has secured $9.8 million in funding, reflecting its commitment to innovation and customer support.

Pros
Automated email marketing SMS marketing integration Boosts sales and retention Predictive ecommerce automation Flexible workflow customization Unified view of customers Detailed analytics Revenue reporting Visualizations and data mining Tailored product recommendations Impactful subject lines Optimized email delivery time Precise segmentation Predicts customer lifetime value Predicts churn likelihood Segmented email campaigns Boosts revenue per email Improves customer retention Creates personalized communications Integrates with ecommerce platforms Segmented targeted marketing Saves time Eliminates guesswork Award-winning platform Trusted by multiple brands Potential to reach millions Simplifies marketing efforts Allows for traditional marketing flows Drag and drop editor Creates cohesive multi-channel experience

Cons
No multilingual support Limited customization options No API for integration No mobile app available No immediate customer support Lacks A/B testing feature No social media integration No offline functionalities Single-channel data synchronization Limited reporting formats

Management Team

Derek Kwan

Chief Operating Officer

Jerry Jao

CEO and Founder

Frequently Asked Questions

1. What does Retention Science specialize in?

Retention Science specializes in automated email and SMS ecommerce marketing campaigns that utilize artificial intelligence.

2. What is Retention Science's Email Marketing Automation for Ecommerce tool?

Retention Science’s Email Marketing Automation tool for Ecommerce is a platform designed to optimize email and SMS campaigns. It uses AI to personalize messages at each stage of the customer's lifecycle, aiming to increase sales and retention rates.

3. How does the AI in Retention Science's tool benefit users?

The AI benefits users by eliminating guesswork, saving time, and increasing the power of email marketing to boost sales and retention rates. It offers predictive ecommerce automation to improve email engagement and purchase rates.

4. How does Retention Science improve email marketing campaigns?

Retention Science improves email marketing campaigns by using AI-driven automation to learn, test, and optimize emails for each customer. This approach is proven to increase email engagement rates by 60% and purchase rates by 45%.

5. What are the key features of the Retention Science tool?

Key features of the Retention Science tool include intelligent lifecycle automation, optimized campaigns, flexible workflow customization, an integrated SMS marketing platform, a customer data platform (CDP), and rich data reporting capabilities.

6. What data does Retention Science use for its AI predictions?

Retention Science uses customer data collected from leading ecommerce platforms for its AI predictions. This revenue-driven AI capability enriches customer data with predictions for customer lifetime value, next purchased product, churn likelihood, etc.

7. What is the customer data platform (CDP) offered by Retention Science?

The customer data platform (CDP) offered by Retention Science provides a unified view of prospects and customers using data synced from multiple ecommerce platforms. The CDP is enhanced by AI to provide more intelligent segmentation.

8. How does Retention Science integrate with other Ecommerce platforms?

Retention Science integrates with leading ecommerce platforms by syncing their data into its customer data platform (CDP). This integration provides a unified view of all prospects and customers.

9. Does Retention Science's tool offer data reporting?

Yes, Retention Science's tool offers rich data reporting. This includes a mix of detailed analytics, revenue reporting, visualizations, and data mining tools that provide visibility from top-level reporting down to individual prospect behaviors.

10. How has Retention Science helped its existing clients?

Retention Science has helped its existing clients increase their email engagement rates by 60 percent and their purchase rates by 45 percent. Clients cite an increasing ROI the longer they use the platform, attributing significant revenue growth to these tools.

11. What is Retention Science's predictive ecommerce automation?

Retention Science's predictive ecommerce automation is a feature that uses AI to predict and optimize the performance of email marketing campaigns. This automation has led to significant improvements in email engagement and purchase rates among users.

12. How does Retention Science's tool personalize messages throughout the customer lifecycle?

Retention Science's tool personalizes messages throughout the customer lifecycle using AI-driven email marketing automation. It adjusts the content and timing of communications based on the customer's stage in the lifecycle to increase engagement and sales.

13. Can Retention Science's tool integrate SMS marketing?

Yes, Retention Science's tool can integrate SMS marketing. This allows users to create a cohesive multi-channel experience by combining SMS and email marketing efforts.

14. How flexible is the workflow customization in Retention Science's tool?

The workflow customization in Retention Science's tool is highly flexible. It includes a drag-and-drop automation workflow editor, allowing the tool’s AI to optimize as much or as little of the campaigns needed in order to tailor the product to a brand’s unique needs.

15. What is intelligent lifecycle automation in Retention Science's context?

Intelligent lifecycle automation in Retention Science's context refers to their tool's capability to automatically segment and target marketing based on a customer’s position within the sales lifecycle. It leverages AI to optimize emails for each customer, reducing missed sales opportunities and converting more prospects into customers.

16. How does Retention Science's tool leverage AI for Ecommerce?

Retention Science's tool leverages AI for Ecommerce by predicting customer behaviour to deliver targeted and personalized communications throughout the customer lifecycle. It optimizes variables such as the best subject lines, email content, delivery time, frequency, and product recommendations.

17. What kind of email and SMS-text marketing automation does Retention Science offer?

Retention Science offers AI-driven email and SMS-text marketing automation. Their tool learns, tests, and optimizes emails for each individual customer, allowing businesses to achieve better results with less manual work.

18. What insights can be gathered from Retention Science's rich data reporting?

Retention Science's rich data reporting provides detailed analytics, revenue reporting, visualizations, and data mining tools. These insights provide visibility from top-level reporting all the way down to individual prospect behaviors, offering insights into what works best for improving customer engagement and maximizing sales.

19. Can Retention Science's tool track individual prospect behaviors?

Yes, Retention Science's tool can track individual prospect behaviors as part of its rich data reporting option. It applies a combination of detailed analytics and data mining tools to provide this level of visibility.

20. Can Retention Science's tool optimize my emails on my behalf?

Yes, Retention Science's tool can optimize your emails on your behalf. Its AI is able to select the best subject lines, content, delivery times, and frequencies for each individual customer.