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About Potions
AB Tasty is a Software as a Service (SaaS) company that specializes in website optimization and conversion rate improvement. Founded in 2014 by Alix de Sagazan and Rémi Aubert, the company promotes a test-and-learn approach to help businesses achieve better results through continuous optimization.
The AB Tasty platform enables marketers to make data-driven decisions by running A/B tests, multivariate tests, and creating personalized user experiences. Its tools are designed to be fast and accessible, allowing clients to effectively enhance their digital presence. The company has expanded its capabilities through acquisitions, including epoq and Dotaki, which enhance its personalization features.
With over 1,000 customers worldwide, AB Tasty serves various industries that rely on digital marketing and e-commerce. The company has a global presence with offices in multiple countries, including France, the UK, Germany, Spain, the US, Singapore, and Australia. AB Tasty fosters a culture of creativity and collaboration among its team of around 300 employees, focusing on innovation and agility in its operations.
The AB Tasty platform enables marketers to make data-driven decisions by running A/B tests, multivariate tests, and creating personalized user experiences. Its tools are designed to be fast and accessible, allowing clients to effectively enhance their digital presence. The company has expanded its capabilities through acquisitions, including epoq and Dotaki, which enhance its personalization features.
With over 1,000 customers worldwide, AB Tasty serves various industries that rely on digital marketing and e-commerce. The company has a global presence with offices in multiple countries, including France, the UK, Germany, Spain, the US, Singapore, and Australia. AB Tasty fosters a culture of creativity and collaboration among its team of around 300 employees, focusing on innovation and agility in its operations.
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