AI Tool Buzz
Pixis
Scaled demand generation for growth marketing.
marketing assistant growth business customer channelTool Information
| Primary Task | Marketing assistants |
|---|---|
| Category | marketing-and-sales |
| Sub Categories | marketing-automation personal-assistants |
| Country | United States |
Pixis offers a codeless AI infrastructure for growth marketing that helps brands scale their marketing efforts in a world of complex consumer behavior. The AI solutions provided by Pixis are purpose-built and designed to assist brands in scaling demand generation. Their targeting AI leverages neural networks to identify, expand, and convert audiences based on real-time brand engagement, user behavior, and market trends. It also enables the identification of new cohorts and scaling of proven ones.The creative AI uses generative AI models to enhance creative capabilities. It automates persona-specific creative and communication delivery across platforms, allowing brands to generate and scale high-fidelity video and static assets. It significantly reduces creative turnaround time.With the performance AI, Pixis deploys proprietary AI models that optimize return on ad spend (ROAS). It distributes better decisions across marketing channels through automated bid and budget pacing. It also stabilizes customer acquisition cost (CAC) and mitigates the impact of short-term fluctuations and seasonality with predictive modeling.Pixis also offers an AI savings calculator, allowing brands to estimate the potential returns they can achieve by leveraging Pixis' codeless AI infrastructure in their marketing activities.The success stories showcased by Pixis demonstrate the effectiveness of their AI infrastructure in various metrics, such as reduced cost per install (CPI), increased conversion rates (CVR), improved return on advertising spend (ROAS), and more. Brands such as CARSOME, Klar, and DHL Express have successfully utilized Pixis' AI infrastructure to achieve their campaign goals and optimize their marketing efforts.
Pixis is a technology company that specializes in codeless AI infrastructure aimed at empowering marketers, agencies, and creative professionals. The company focuses on democratizing artificial intelligence to help brands scale their marketing efforts and improve decision-making in a complex consumer landscape.
Pixis provides an AI-powered advertising solution that enhances ad performance and streamlines workflows. Their codeless AI infrastructure features over 200 proprietary AI models designed for various marketing needs, such as campaign optimization and creative asset generation, all without requiring any coding. Key features include targeting AI that identifies relevant audience cohorts and cross-platform performance tools that facilitate AI-driven decision-making. Users have reported significant efficiency gains, including reductions in manual labor and customer acquisition costs.
With a team of over 300 professionals, Pixis is committed to innovation and customer satisfaction. The company has received substantial funding, including a $100 million Series C round led by SoftBank Vision Fund 2 in 2022, which supports its growth and expansion in the AI marketing sector.