Ortto AI

Predict email open rates, suggest better subject lines, and create marketing images with AI.

marketing automation email marketing AI prediction subject line suggestion image creation SMS marketing

Tool Information

Primary Task	Content
Category	media-and-content-creation
Sub Categories	marketing-automation email-marketing predictive-analytics art-generation
Pricing	from $509/mo
Country	Australia

Ortto is an AI-powered marketing automation software designed to streamline the marketing process and optimise outcomes. It is packed with features that aim to augment different facets of marketing including email and SMS marketing, push notifications, live chats, lead scoring, and more. Ortto boasts its own AI system implemented across the platform, thus ensuring seamless workflows. Its AI functionalities include suggestions for email subject lines, prediction of email open rates, as well as content recommendations during the creation of push notifications and SMS messages. Ortto also offers automated live chat content where the software generates responses based on the website content, past tickets, and existing help documentation. For more advanced operations, users can also train custom AI models on their own data. By doing this, they can foster precision and relevance in the generated suggestions. The intent behind Ortto is to help marketers scale their impact by integrating AI capabilities into their existing workflows. These tools are designed to boost productivity and achieve campaign goals quickly and accurately. The system is versatile and is targeted to work effectively for businesses of various scales.

Ortto is a marketing technology company based in Sydney, Australia, with additional offices in San Francisco, USA. Formerly known as Autopilot, the company rebranded to Ortto in March 2022. It specializes in customer data management, marketing automation, and analytics, providing a comprehensive platform for businesses.

The Ortto platform includes tools for marketing automation, enabling the creation of automated marketing journeys across various channels such as email, SMS, and in-app messages. It features a Customer Data Platform (CDP) that helps unify and segment customer data for personalized marketing strategies. Additionally, Ortto incorporates AI-powered analytics to optimize marketing efforts and supports omnichannel campaign orchestration for engaging audiences throughout the customer lifecycle.

Ortto serves sectors including SaaS, financial services, healthcare, and not-for-profit organizations. The company has received significant funding, totaling over $37 million, and is positioned as a global entity with a distributed team to support clients across different time zones.

Pros
Open rate prediction Message suggestion Generates royalty free images List enrichment and cleanup Easy to use Integration with Salesforce Integration with Shopify Email productivity improvement Accurate campaign forecasting Removes broken records Solves data mismatches Triggers sales communications Ease of use Predicts email open rates Offers improved message suggestions Cleaning and enriching data Writing bullet points

Cons
No personalization capabilities Doesn't support multivariate testing Only integrates with Salesforce and Shopify No mobile app No real-time analytics No spam testing feature No role-based access control No social media integrations

Frequently Asked Questions

1. What is Ortto AI?

Ortto AI is an Artificial Intelligence tool that is designed to help marketers enhance their productivity and predict outcomes accurately. It focuses on improving marketing efficiency and campaign forecasting. It can be used across different fields such as business, marketing, tools, and podcasts.

2. What are the primary features of Ortto AI?

The primary features of Ortto AI include open rate prediction, message suggestion, image generation, list enrichment and cleanup, and AI-generated bullet point creation for emails. These features are designed to improve marketing efficiency and prediction accuracy.

3. How does the open rate prediction feature of Ortto AI work?

The open rate prediction feature of Ortto AI works by predicting the likelihood of an email being opened before it's sent. It harnesses Artificial Intelligence to make these predictions, thereby helping to improve the effectiveness of email marketing campaigns.

4. Can Ortto AI help improve my marketing messages?

Yes, Ortto AI can improve your marketing messages. Its message suggestion feature provides enhanced message suggestions, thereby helping to improve the effectiveness of your marketing communications.

5. How can Ortto AI's image generation help me in marketing?

Ortto AI's image generation can be highly beneficial in marketing. It provides royalty-free AI images that can be used in marketing campaigns. The usage of AI-generated images can add value and uniqueness to your campaigns.

6. Does Ortto AI help in list cleanup and enrichment?

Yes, Ortto AI assists in list cleanup and enrichment. It uses AI to clean up contact lists and enrich data, removing broken records and data mismatches. This feature allows for improved data management and more effective marketing strategies.

7. How does the AI bullet points feature in Ortto AI work?

The AI bullet points feature in Ortto AI works by assisting you in creating emails. It provides AI-generated bullet points that can then be used to construct email content. This feature helps in creating effective and well-structured emails.

8. Can Ortto AI integrate with platforms like Salesforce and Shopify?

Yes, Ortto AI can integrate with platforms like Salesforce and Shopify. These integrations allow marketers to trigger sales communications in a smarter and more targeted manner.

9. How user-friendly is Ortto AI?

Ortto AI is built to be easy to use. From its website, its users have referred to it as a solution that is simple to use and doesn't require a tech team. This user-friendliness makes it a good choice for marketers seeking an accessible AI tool.

10. What does he apply for startup plan in Ortto AI offer?

The startup plan in Ortto AI is a subscription plan which provides users access to Ortto's AI capabilities. The specifics of this plan are not detailed in the website content.

11. Are there custom plans available in Ortto AI for high volume users?

Based on the information from the website, it seems that Ortto AI offers customized plans for users with high volumes of contacts. For more detailed information about these plans, the company encourages reaching out to their sales team.

12. Can Ortto AI predict email open rates before sending?

Yes, Ortto AI has a feature called 'Open Rate Prediction' that predicts the probability of an email being opened before it is sent. This feature offers a valuable insights for marketers and can considerably enhance the effectiveness of email marketing campaigns.

13. Does Ortto AI provide royalty free images?

Yes, Ortto AI provides royalty free images. The AI Image Generator feature produces sovereign, AI created images that can be incorporated into marketing campaigns.

14. Can Ortto AI provide better subject line suggestions?

Yes, Ortto AI provides better subject line suggestions. Using Artificial Intelligence, it predict email open rates based on subject lines before an email is sent, and provides subject line suggestions to maximizing open rates.

15. Can Ortto AI assist in removing broken records and data mismatches?

Yes, Ortto AI can assist in removing broken records and data mismatches. Its 'List Enrichment and Cleanup' feature helps to clean up contact lists and enrich data using AI, thereby ensuring data accuracy and integrity.

16. Does Ortto AI help in creating emails using bullet points?

Yes, Ortto AI does assist in creating emails using bullet points. It provides AI-generated bullet points which can be leveraged with AI to create emails, enhancing the efficiency and efficacy of email creation.

17. What are all platforms Ortto AI can integrate with?

Ortto AI can integrate with platforms like Salesforce and Shopify. These integrations enable marketers to trigger sales communications in an effective and targeted manner.

18. How can Ortto AI help improve campaign forecasting?

Ortto AI can enhance campaign forecasting with its 'Open Rate Prediction' and 'Message Suggestion' features. The open rate prediction helps in forecasting the success of email campaigns, while improved messaging suggestions can boost campaign impact. Together, these features contribute to more precise campaign forecasting.

19. Does Ortto AI provide occasional product updates or marketing emails?

Yes as part of its policies, Ortto AI does send their subscribers occasional product updates or marketing emails. Subscribers can, however, opt out of email communications at any time by clicking 'Unsubscribe' in any email sent.

20. How quickly can I expect a response after applying for Ortto AI?

According to the information on their website, Ortto AI typically responds to applications in less than an hour. Therefore, you can expect a fairly quick response after applying for Ortto AI.