About Nextatlas
Nextatlas is an AI-driven market research company founded in 2012 by Luca and Alessio Morena in Turin, Italy. The company specializes in predictive consumer trend forecasting, data analytics, and marketing intelligence through its proprietary platform. Operating as iCoolhunt SpA, Nextatlas has evolved from the iCoolhunt app into a leader in AI-powered trend anticipation, employing around 27 people, including experts in physics and machine learning.
Nextatlas offers a SaaS-based end-to-end trend research platform that analyzes interests and behaviors from early adopters and various sources to detect emerging trends. Key offerings include the Nextatlas Platform, which provides market insights and predictive models, and Nextatlas Generate, a generative AI trend forecasting service that streamlines research. The company focuses on delivering consumer insights, trend prediction, and business intelligence, helping brands optimize social media, enhance client acquisition, and inform product development.
Nextatlas offers a SaaS-based end-to-end trend research platform that analyzes interests and behaviors from early adopters and various sources to detect emerging trends. Key offerings include the Nextatlas Platform, which provides market insights and predictive models, and Nextatlas Generate, a generative AI trend forecasting service that streamlines research. The company focuses on delivering consumer insights, trend prediction, and business intelligence, helping brands optimize social media, enhance client acquisition, and inform product development.
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