Narrative BI

Actionable growth insights.

data analysis analytics insights story narrative

Tool Information

Primary Task	Data analysis
Category	data-and-analytics
Sub Categories	data-analysis business-intelligence storytelling data-visualization
Pricing	from $30/mo
Country	United States

Narrative BI is an augmented analytics platform designed for growth teams. It automatically generates data insights in natural language, making it easier for teams to take action based on their data. The platform integrates with popular tools such as Google Analytics 4, Google Ads, Facebook Ads, and HubSpot, allowing users to transform complex data into easy-to-understand information.For marketing teams, Narrative BI provides personalized insights to improve day-to-day activities. It also offers solutions for agencies, helping them make data-driven decisions for their clients with personalized and actionable insights. For product teams, the platform enables a comprehensive understanding of users and provides data insights from multiple sources. Sales teams can leverage augmented analytics to close more deals from day one.The platform offers various features to enhance data analysis and collaboration. Users can receive Slack notifications to monitor key metrics directly in Slack and benefit from generative AI for automating marketing insights. Narrative BI also provides anomaly detection, scheduled reports, and in-narrative collaboration. The tool offers integrations with different data sources, allowing users to connect them easily and start using Narrative BI without the need for coding.Overall, Narrative BI aims to turn raw data into actionable narratives, provide transparency and ease of use through natural language generation, and facilitate collaboration among team members. With its AI-generated insights, it helps growth teams make informed decisions and drive business growth.

Narrative BI is a generative business intelligence platform based in Silicon Valley, founded in 2020. The company is headquartered in Mountain View, California, and specializes in transforming raw data into automated insights for growth teams. Narrative BI aims to democratize data analytics, making it accessible for non-technical users in sectors such as marketing, e-commerce, SaaS, and agencies.

The company offers a generative analytics platform that automatically generates narrative-driven insights from various data sources, including Google Analytics and Facebook Ads. Their AI Data Analyst allows users to query data in natural language, providing instant recommendations and detecting anomalies. Additionally, Narrative BI provides automated reporting and 24/7 monitoring for performance metrics, helping marketing teams reduce manual analysis. The pricing model is based on the number of connected data sources, with volume discounts available for larger clients.

Pros
Automatically generates data insights Natural language insights Integrates with popular tools Personalized insights for marketing Data-driven decisions for agencies Provides comprehensive user understanding Augmented analytics for sales Slack notifications for metrics Anomaly detection feature Scheduled reporting system In-narrative collaboration Ease of integration with data sources No coding requirement Multiple data source compatibility Actionable insights transformation Transparency in insights Facilitates team collaboration Google Analytics 4 compatibility Google Ads integration Facebook Ads integration Automated Facebook Ads reporting HubSpot integration Salesforce integration soon Automated marketing insights Notifications for key metrics in Slack Automated reports via email or Slack Notification for unusual data patterns All metrics under one roof Insights in English language 24/7 anomaly detection Team mentions within insight Insights within Slack Two-clicks data source connection Feed of personalized narratives Comprehensive revenue pipeline overview

Cons
Not real-time analysis No mobile app Limited 3rd-party integration No Salesforce integration yet No HubSpot integration yet Insights mainly in English No API for customization Poor small data performance Limited metrics customization No distributed data processing

Frequently Asked Questions

1. What is Narrative BI?

Narrative BI is a generative analytics platform created for growth teams. It is designed to turn raw data into actionable narratives automatically.

2. What functions does Narrative BI perform?

Narrative BI performs numerous functions such as data analysis, generating data insights in natural language, integrating with popular tools such as Google Analytics 4, Google Ads, Facebook Ads, and HubSpot. It also provides personalized insights for marketing teams, aids agencies in making data-driven decisions, assists product teams to understand their users comprehensively, and helps sales teams to close more deals.

3. How does Narrative BI use AI technology?

Narrative BI leverages AI technology in the form of 'Generative AI' to automate the generation of marketing insights. AI plays a pivotal role in producing actionable narratives from raw data, detecting anomalies in data patterns, and facilitating scheduled reports.

4. Is there a coding requirement to use Narrative BI?

No, there's no coding requirement to use Narrative BI. Users can connect their data sources easily and commence use without the need to write any code.

5. Can Narrative BI integrate with Google Analytics 4?

Yes, Narrative BI integrates seamlessly with Google Analytics 4. It facilitates the transformation of complex Google Analytics 4 data into easy-to-understand information.

6. Can Narrative BI integrate with Facebook Ads?

Yes, Narrative BI integrates with Facebook Ads. It allows automation of Facebook reporting, providing instant intelligent insights from paid channels.

7. Does Narrative BI work with HubSpot?

Yes, Narrative BI is designed to work with HubSpot, although this integration feature is labeled as 'Soon' on their website.

8. What is the Slack integration in Narrative BI?

The Slack integration in Narrative BI allows users to monitor their key metrics directly in their Slack interface. Users can receive insights and alerts without leaving their favorite communication platform.

9. How does Narrative BI help marketing teams?

Narrative BI aids marketing teams by offering personalized insights to enhance their daily activities. It provides transparent insights in English, eliminating guesswork and enabling teams to take data-driven action.

10. How does Narrative BI help sales teams?

Sales teams can leverage Narrative BI's augmented analytics to close more deals from day one. By turning raw data into easy-to-understand narratives, the platform allows sales teams to make informed decisions faster.

11. How can Narrative BI be used in agencies?

Agencies can use Narrative BI to make data-driven decisions for all their clients. The platform provides personalized and actionable insights, empowering agencies to optimize their decision-making process.

12. How does Narrative BI support product teams?

Narrative BI supports product teams by enabling a comprehensive understanding of users. It provides data insights from multiple sources, helping product teams understand their users better and optimizing features based on the insights generated.

13. What is the role of generative AI in Narrative BI?

Generative AI in Narrative BI has the role of automating marketing insights. This AI-enabled feature extracts the most meaningful details from raw data, thus generating insightful narratives for marketing teams.

14. What does the 'in-narrative collaboration' feature do in Narrative BI?

The 'in-narrative collaboration' feature in Narrative BI allows team members to collaborate right in the insight. Users can mention team members directly in the insight, enhancing the collaboration process.

15. What is anomaly detection in Narrative BI?

Anomaly detection in Narrative BI is a feature that gives 24/7 coverage of users' data. The tool will notify users about spikes in their data, highlighting unusual patterns and anomalies.

16. How does Narrative BI generate reports?

Narrative BI generates automatic reports about key metrics which can be received via email or Slack. This is facilitated by a feature in the platform known as 'scheduled reports'.

17. How does Narrative BI aim to transform raw data?

Narrative BI transforms raw data into actionable narratives. It uses algorithms to analyze the raw data, identify patterns, and then generate narratives that present the insights in an easy-to-understand format.

18. Can Narrative BI provide insights through natural language generation?

Yes, Narrative BI can provide insights through natural language generation. It generates data insights in English, making it simple for teams to understand and take action based on their data.

19. Does Narrative BI support scheduled reports?

Yes, Narrative BI does support scheduled reports. Users can get automated reports about their key metrics via email or through their Slack integration.

20. How does Narrative BI facilitate team collaboration?

Narrative BI facilitates team collaboration through its 'in-narrative collaboration' feature. Team members can be mentioned directly in the insights, aiding in the discussion and decision-making process without leaving the platform.