LMNT

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LMNT, founded in October 2018 and based in Naples, Florida, specializes in electrolyte drink mixes tailored for health-conscious consumers. The company focuses on those following keto, paleo, or low-carb diets. With a team of 42 employees, LMNT has experienced significant growth, achieving a $50 million revenue run-rate by Q1 2022 and maintaining profitability since its inception.

The flagship product is a powdered electrolyte drink mix that contains 1,000 mg of sodium, 200 mg of potassium, and 60 mg of magnesium per serving. It is free from sugar, gluten, artificial ingredients, and fillers, and is available in flavors such as citrus, raspberry, orange, and raw unflavored. LMNT primarily sells its products through direct-to-consumer e-commerce, while also providing educational content to inform customers about hydration and electrolyte science. The company targets health-seeking consumers, including athletes and those in the general wellness market, emphasizing its high-electrolyte, no-sugar formula.

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