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About Later
Later is a cloud-based platform that specializes in influencer marketing and social media management. It helps brands achieve growth by leveraging trusted creator voices and streamlining social media operations. The company, formerly known as Mavrck and rebranded as Later Influence™ in January 2024, serves over 570 brands and has facilitated more than 53 million engagements across nearly 7,000 campaigns in 2024.
Later offers a tech-enabled platform for influencer marketing, allowing brands to discover, recruit, and collaborate with creators. It supports various campaign types and provides full-funnel tracking with detailed reporting. Additionally, Later's social media management tools enable users to create, schedule, and auto-publish posts across multiple platforms, along with analytics for engagement and growth. The platform also includes social listening tools to monitor customer sentiment and track trends, ensuring brands can adapt their strategies effectively.
Later offers a tech-enabled platform for influencer marketing, allowing brands to discover, recruit, and collaborate with creators. It supports various campaign types and provides full-funnel tracking with detailed reporting. Additionally, Later's social media management tools enable users to create, schedule, and auto-publish posts across multiple platforms, along with analytics for engagement and growth. The platform also includes social listening tools to monitor customer sentiment and track trends, ensuring brands can adapt their strategies effectively.
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