Dovetail

Dovetail is a customer research platform that helps teams analyze, synthesize, and share customer data to make better product decisions. It centralizes qualitative research, enabling collaborative insights and streamlined reporting.

Qualitative data analysis User interview transcription Thematic analysis Sentiment analysis Research synthesis Insight generation Research reporting Customer feedback management User testing analysis Product discovery

Tool Information

Primary Task	Customer insights
Category	ai-and-machine-learning
Trial Available	Yes
Pricing	Free + from $29/mo
Founder(s)	Benjamin Humphrey, Alex Humphrey
Country	Australia
Launch Year	2017
Industry	information technology & services
Technologies	Salesforce, Route 53, Amazon SES, Gmail, Google Apps, Microsoft Office 365, MailChimp SPF, Sprig, Webflow, AI, Reviews
Website Status	🟢 Active

Dovetail is a comprehensive customer research platform designed to help product and research teams understand their customers better. It centralizes all qualitative data, including interviews, surveys, user tests, and support tickets, making it easy to analyze, synthesize, and share insights. Key capabilities include automated transcription of audio and video, AI-powered tagging and sentiment analysis to quickly identify themes and patterns, and powerful search functionality across all data. Users can collaboratively highlight important moments, create tags, and cluster related observations to uncover deep insights. Dovetail also serves as a centralized repository for all research, allowing teams to build a knowledge base of customer understanding over time. It facilitates the creation of compelling reports and presentations, making it simple to communicate findings to stakeholders and drive product decisions. The platform is particularly valuable for UX researchers, product managers, designers, and customer experience professionals who need to move beyond raw data to actionable insights, fostering a more customer-centric development process. Its collaborative features ensure that insights are shared efficiently across the organization, preventing knowledge silos and ensuring that product development is informed by real customer needs.

Dovetail is an AI-first customer insights platform that helps organizations centralize and analyze customer data to enhance decision-making. It serves as a central hub for research, design, and product teams, allowing them to aggregate qualitative and quantitative feedback, uncover patterns, and share actionable insights.

The platform features a Customer Insights Hub that consolidates data from various sources, including research projects and surveys. It offers advanced analysis tools that utilize AI to automate data aggregation and identify trends. Dovetail also includes collaboration features that enable teams to annotate and share findings while ensuring traceability to the original data. The platform adheres to strict compliance and security standards for data handling.

Dovetail's clients include notable organizations such as Canva, Atlassian, and Harvard Business Publishing, which leverage the platform to overcome challenges like fragmented data and inefficient analysis. The platform integrates seamlessly into existing workflows, supporting customer interviews, usability testing, and surveys to help teams prioritize their roadmaps and foster customer empathy.

Pros
Centralized hub for all qualitative research data Automated transcription and AI-powered analysis accelerate insight generation Facilitates collaboration among research and product teams Streamlines the synthesis and reporting of findings Reduces manual effort in qualitative data processing Builds a searchable living repository of customer knowledge Supports diverse qualitative data types

Cons
Can be costly for larger teams or advanced features May have a learning curve for new users to maximize all functionalities Reliance on AI accuracy for transcription and sentiment analysis may require manual review Potentially overkill for very small or ad-hoc research projects Requires consistent data input for optimal value as a research repository

Management Team

Benjamin Humphrey

Co-founder / CEO

Frequently Asked Questions

1. What is Dovetail?

2. What are Dovetail's main capabilities?

Dovetail offers automated transcription of audio and video, AI-powered tagging and sentiment analysis to quickly identify themes and patterns. It also provides powerful search functionality across all data, allowing users to collaboratively highlight important moments and cluster observations.

3. Who is Dovetail designed for?

Dovetail is designed for product and research teams who need to understand their customers better. It helps these teams centralize all qualitative data and build a knowledge base of customer understanding over time.

4. What types of data can Dovetail process?

Dovetail centralizes all qualitative data, including interviews, surveys, user tests, and support tickets. It supports diverse qualitative data types to provide a comprehensive view of customer feedback.

5. How does Dovetail help teams make better product decisions?

Dovetail helps teams by centralizing all qualitative research data and accelerating insight generation through automated transcription and AI-powered analysis. It facilitates collaboration among research and product teams, streamlining the synthesis and reporting of findings.

6. What are the key benefits of using Dovetail?

Dovetail serves as a centralized hub for all qualitative research data, reducing manual effort in processing and building a searchable, living repository of customer knowledge. It also facilitates collaboration and streamlines the synthesis and reporting of findings.

7. Are there any potential drawbacks to using Dovetail?

Dovetail can be costly for larger teams or advanced features, and may have a learning curve for new users to maximize all functionalities. Its reliance on AI accuracy for transcription and sentiment analysis may also require manual review.