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BrightBid
Automated bidding and optimization for Google Ads.
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| Primary Task | Google Ads |
|---|---|
| Category | marketing-and-sales |
| Sub Categories | advertising marketing-automation |
| Country | Sweden |
BrightBid's AI and automation engine for Paid Search and Google Shopping Ads helps marketing teams get the edge on their competitors in the highly competitive arena of PPC digital marketing. Our AI is carefully tailored to customer requirements by our in-house digital specialists to help marketing teams reduce PPC costs and increase their Return on Ad Spend (ROAS). It works 24/7 and 365 days a year to test and optimise all the aspects of a paid search and shopping account, from ad copy and formats, account structure, product listings and target audience segments to competitive pricing and bid adjustments to help drive up ROAS. It's highly responsive to business needs, market conditions and competitive spend: monitoring changes in search behaviour and adjusting performance automatically. It works across the globe in all the languages Google supports, enabling teams to test rapid international expansion with ease from one central point. BrightBid helps marketing teams free up considerable resources and localization efforts to enable growing businesses to scale faster.
BrightBid is an AI-driven AdTech company founded in 2020 and headquartered in London, UK. It specializes in optimizing search advertising, particularly through automated solutions for Google Ads and performance marketing. BrightBid's platform offers features such as bid and keyword optimization, ad copy generation, and dynamic budget allocation to enhance digital advertising campaigns. The company also provides performance dashboards, account audits, and competitive intelligence services, including 24/7 monitoring of competitor activities.
With a client base of over 500 companies, BrightBid serves various industries, including e-commerce and education. The company combines AI technology with human expertise to refine advertising strategies and ensure alignment with business goals. BrightBid operates internationally and is part of the BrightBid Group AB, which was acquired by Speqta in June 2023.
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Frequently Asked Questions
1. What is BrightBid?
BrightBid is an AdTech tool that provides automated bidding and optimization solutions for Google Ads.
2. How does BrightBid use AI to optimize Google Ads?
BrightBid utilizes its proprietary AI engine to optimize Google Ads by automating bidding and tailoring optimization strategies. This approach maximizes search campaign outcomes based on the strategic direction set by the user.
3. What steps are involved in BrightBid's service?
BrightBid's service involves three steps: firstly, a free audit of the user's Google Ads account is conducted to estimate achievable uplifts through AI. Following the audit, BrightBid implements AI-driven search campaigns based on the user's desired strategy. Regular follow-up meetings are scheduled with digital specialists to discuss campaign performance and key KPIs.
4. What is the average increase in campaign results when using BrightBid?
The average increase in campaign results when using BrightBid is at least 35%.
5. What happens during the free audit of my Google Ads account that BrightBid offers?
During the free audit offered by BrightBid, search experts analyze your Google Ads account to estimate the potential improvements achievable through their AI solutions.
6. Who makes up the BrightBid team?
The BrightBid team is made up of digital specialists, data scientists, AI experts, tech-savvy developers, and sales executives, all aimed at improving customers' marketing performance with the latest technology.
7. How can I get in touch with BrightBid?
To get in touch with BrightBid, you can fill out the contact form on their website, or alternatively, you can call them to initiate the journey together.
8. What kinds of resources does BrightBid provide to get started with AI?
BrightBid offers a comprehensive guide to introducing human-led AI to users new to the technology. They also provide free downloadable e-books that cover various aspects of AI and its applications.
9. Where can I find case studies of BrightBid's service?
There are case studies available on BrightBid's website demonstrating how they have helped numerous companies optimize their ad campaigns. Some instances include Moneypenny, Taco Bar, and other diverse market leaders.
10. What is the aim of BrightBid's AI-based search campaigns?
The aim of BrightBid's AI-based search campaigns is to maximize the search campaign results based on the strategy set during the startup meeting.
11. How often do follow-up meetings occur with digital specialists?
The frequency of follow-up meetings with digital specialists is not specifically stated on BrightBid's website.
12. Does BrightBid have any social media presence?
Yes, BrightBid maintains a presence on social media platforms including Facebook and LinkedIn.
13. How does BrightBid leverage AI for Google Ads campaigns?
BrightBid leverages AI for Google Ads campaigns by using its proprietary AI engine to automate bidding and customize optimization strategies. This method maximizes campaign performance and delivers significant improvements in outcome.
14. What is the AI engine used by BrightBid?
BrightBid uses its proprietary AI engine. However, the specific details about its functioning or architecture aren't explicitly stated on their website.
15. How can I track the performance of my campaign when using BrightBid?
The performance of campaigns can be tracked through regular follow-up meetings with BrightBid's digital specialists. During these meetings, users can discuss their campaign performance and main KPIs.
16. What is the 'human-led AI' that BrightBid mentions?
'Human-led AI' is the approach BrightBid adopts where human insight and expertise drive AI deployment. It emphasizes a balanced mix of human expertise and AI capabilities to achieve optimal advertising outcomes.
17. What companies has BrightBid worked with?
BrightBid has worked with multiple companies across various markets. Some examples include Mape Plastics, Taco Bar, and Moneypenny according to the customer case studies available on their website.
18. How can I start using BrightBid for my Google Ads?
To start using BrightBid for your Google Ads, you can book a demo via their website. They'll initiate by conducting a free audit of your Google Ads account, estimate potential success through AI, and implement AI-driven search campaigns according to your specific strategies.
19. What is the expected result after implementing BrightBid's solution?
After implementing BrightBid's solution, the expectation is to have maximized search campaign results encapsulating an increase in Google Ads performance by at least 35%.
20. What kind of support does BrightBid offer to its users?
BrightBid offers continuous support to its users through regular follow-up meetings with their digital specialists to discuss campaign performance and main KPIs. There's also the option to access help via the contact form on their website.
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